Benjamin Moore announced its highly anticipated Color of the Year 2017 - Shadow 2117-30, a rich, royal amethyst. The color leader also unveiled Color Trends 2017, a corresponding palette consisting of deep, saturated hues.
"Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a 'past', yet it can also make a contemporary, color-confident statement," said Ellen O'Neill, Benjamin Moore Creative Director. "Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite."
The Color Trends 2017 palette features 23 rich and sophisticated hues ranging from
muted pales to saturated deeps. In curating the palette, the Color Studio lent significant consideration to the pairing of colors and relationships between color families, as well as a newfound level of color confidence in deeper hues among design professionals and consumers. The inspirational Color Trends 2017 color card illustrates the use of color in ways that celebrate how shadow and light travel throughout a space during the course of a day.
The richness and nuance demonstrated through the Color of the Year and Color Trends 2017 palette can only be achieved with Benjamin Moore products. Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®. All 3,500 Benjamin Moore colors are available in pint samples along with Color Trends 2017 curated palette cards.
Explore more information on Benjamin Moore's Color Trends.